images/layout/efp_claim_UK.jpg

     
 

Search
 
» GO  



»Home  »Press  »Press releases  

EGGER Floor Products upgrades Floorline


Collection designed for the diversity of life

02.09.2005 

The Floorline collection from EGGER Floor Products is completely new and is due for launch in autumn 2005.

The new décors and surfaces are more than a re-launch of the range, they set completely new trends with regard to effects, textures and finished combinations. The consumer has a clear choice regarding the different lifestyles and requirements. “Floorline Diamond 33” is a completely new line for heavy use with an extra silent silenzio underlay of 2.5 mm instead of 1 mm. The Diamond décors are for the first time also available with additional antistatic features.

New definition of lifestyles
For the start of the main collection from EGGER Floor Products in September 2005, a complete package of solutions is available to satisfy all the different demands of the customer. Today it is no longer possible to assign consumers to a certain lifestyle; they themselves individually define their lifestyle choice for their own situation. According to this, the new collection offers the perfect floor solution for every living situation. The three new classifications Floorline Opal 31, Floorline Crystal 32 and Floorline Diamond 33 define the different qualities of the floors with each one representing different living situations.

The new Floorline collection offers a wide range of décors, in total 58 with exactly harmonised surfaces. Many dark wood types such as Merbau, Wenge, Acacia or Walnut, all of which are in line with the topical trends, are just some of the exotic chosen décors of this range. Longitudinal and circumferential Woodvision bevels combined with some carefully chosen décors accentuate the wood appearance of the floor. The new tile décors completely fascinate with their perfect 3D effect.

The right solution for every flooring situation
Floors are just like the people who walk on them – individual and with numerous particularities, each one making their own statement. The floor reflects a person’s view of life. Streamlined or luxurious, robust or sensitive, every lifestyle naturally requires the appropriate floor solution.

Floorline Opal 31
When things can be more relaxed but real quality is still essential, Floorline Opal 31 is the right choice in style. With a total thickness of 7 mm (without silenzio) available from a choice of 13 décors, it is suitable for use in all living areas. The floor creates a harmonious ambience for the whole family. Wood surfaces with natural effects generate a warm and pleasant living atmosphere. With selected décors the deep Rustic textured surface to experience a feeling of real wood structures, increases the authentic impression.

Floorline Crystal 32
Floorline Crystal 32 offers elevated living comfort in three levels and thus provides for the most versatile selection of flooring décors within the collection. The first part of the Floorline Crystal 32 range comes with a total thickness of 8 mm (incl. 1 mm silenzio underlay) and is available in 15 different décors. Five tile décors as well as six wood décors are available in 8 mm thickness without silenzio to complete the second part of the range. Then finally, EGGER Floor Products presents the "Floorline Country Life" collection (8 mm + 1 mm silenzio), launched on the market only recently and now integrated here, to complete the Floorline Crystal 32 collection. This category includes décors with the unique surfaces of Authentic Look (scrubbed surface) and Natural Pore (synchronous pore effects) as well as the Woodvision bevels.

Floorline Diamond 33
Floorline Diamond 33 offers high quality floors with real wood effects and is the pure luxury section of Floorline. Floorline Diamond 33 satisfies all demands, regardless of whether for use at home, in shops, boutiques, restaurants or in hotels. The floor resists all types of stress particularly in areas subjected to a high level of use. The panels have a total thickness of 10.5 mm, which includes the 2.5 mm silenzio-Plus underlay. This provides the ultimate walking comfort and sound protection. In addition to this, Floorline Diamond 33 prevents electrostatic charges, which is extremely advantageous, particularly within commercial areas. In accordance with the top quality of this product, EGGER Floor Products gives a 25 years guarantee.

Sales support for distributors and floor installers
For communication and presentation purposes of the new Floorline collection, EGGER Floor Products has developed a flexible modular solution for partners in trade and industry. A great number of marketing tools supports the new concept: a bound catalogue, handy and well-presented swatches along with a presentation display stand all help to promote sales. The result is a versatile, appealing collection with lifestyle character.

Floorline – Laminate floors as varied and vibrant as life itself

Merbau – Find the right floor to suit your individual situation of life

Factbox - Floorline
• 58 trendy decors
• Three classifications Floorline Opal 31, Floorline Crystal 32 and Floorline Diamond 33
• Longitudinal and circumferential Woodvision bevels combined with some carefully chosen décors
• 1 mm silenzio and 2,5 mm silenzio Plus- underlay
• Pro clic! Installation system
• Antistatic features for Floorline Diamond 33



 



NEWS

Floor coverings trade fair brought lots of international contacts
“We are on the right track with our sales and assortment strategy.”

» Overview News


Language


EGGER-Gruppe

www.egger.com


 ©EGGER Retail Products GmbH  |  A-6380 St. Johann in Tirol  |  Tel: +43 (0) 50600 - 0  |  E-Mail: info-efp@egger.com