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Visualisation made easy
The new FLOORING-STUDIO makes it easier than ever for the customer to choose the right floor. Limed Oak, Sycamore light, Maple Heartwood, Oak Orleans – while these terms will be familiar to specialists, who will be able to associate them with the corresponding floors, will they mean anything to the layperson? And even if they know the types of wood, they are still going to ask “Which floor will match my furniture the best?” FLOORING-STUDIO lets you answer these questions with just a few clicks of the mouse. The customer starts by choosing the type of room. Then for the specific room type, be it a bedroom, kitchen, child’s room, office, foyer or retail area, there are four different motif options from which the customer can choose the room that most closely matches their requirements.
After choosing the room, the customer then has a choice of 50 decors from the brand new emotion collection. The choices range from the paler wood types such as Maple Heartwood or Bornholm Spruce to really dark woods such as Walnut Colorado or Havana Ash, right up to exotic woods such as Cabreuva and Olive tree Sevilla.
To make the search through this enormous range easier the customer can use a simple search filter to pre-select the decor colour, the decorative finish, the chamfer or the decor type. The decors can also be laid with different joining methods and at specific angles. And finally the user can find out which wall colour works best with the selected laminate floor decor.
All these options can be demonstrated with a single mouse click. The system therefore allows you to select and change literally thousands of options in a straightforward visual way. FLOORING-STUDIO is the ideal tool to find out the individual needs of each customer and offer the best advice.
All the information you need to make an easy decision
The FLOORING-STUDIO CD also contains a picture gallery for promotional purposes which
gives the specialist retailer high-resolution images of the four different emotion colour schemes; Stone, Transparency, Balance and Strength, in realistic room scenarios. And because information is the best way to help the customer decide, the CD also contains PDF brochures and originals for adverts for the emotion line, EGGER product quality certificates, care tips and the digital laying instructions for the EGGER JUST clic! system. |
